The lot
Canopy edges and a building outline in your color, with accent light on the front line and the hero row. Lighting facing the road stays static until the city confirms motion is allowed (see below).
The showroom
Cove ceilings, display coffers, a backlit logo wall, and high-CRI white on the hero car, so the paint looks like the paint.
The delivery stage
A lit reveal bay where buyers take their delivery photo. Every sale becomes a social post with your dealership in the frame.
Scenes on a calendar
A sales-event weekend scene, Thunder playoff nights, OU and OSU Saturdays and the holidays. We change them on a monthly plan, so your team doesn't have to.
Franchise or independent
Factory image programs (Ford, Toyota, GM and others) control franchise facades and signage, so at a franchise store we start inside: the lounge, the delivery bay and the showroom features. Independent, pre-owned and exotic dealers have the most freedom outside.
Code checked first
Animated or flashing light facing a road can count as a sign under city code. We get a written answer from the city before programming any motion that faces the street. Static color is always safe.