What image programs usually control
Every brand's program is different and changes over time, but they commonly cover the facade (cladding, the entry or portal element, colors), exterior signage and its lighting, and parts of the showroom (finishes, some fixtures, brand walls). Many programs connect facility compliance to incentive payments, so guessing is expensive.
What's usually open
- Display light on the cars, as long as it doesn't fight the specified ceiling.
- The customer lounge and sales desks.
- A delivery area, which many programs encourage.
- The service drive.
- The lot: front-line accent, LED retrofits and controls.
- Scenes and schedules on lighting that's already approved.
How we work with your program
- You share the current standards for your brand, or connect us with your facilities contact.
- We design inside them and mark anything that touches the facade or signage.
- You submit those pieces to your brand rep with our renderings and spec sheets.
- We install the approved work and document it with photos for your file.
Independent and pre-owned stores
No program means the most freedom: a full building outline in your color, a continuous line on the facade, brand-color scenes and a bold logo wall. The city's sign rules still apply.
Questions to ask your brand rep
- Which exterior lighting is specified, and which is at our discretion?
- Can we add architectural lighting to the non-brand portions of the building?
- Are there rules on color temperature or brand color outside?
- Does a delivery area have its own standard?
- What has to be submitted, and how long does approval take?
When lighting won't fix it
If the facade itself is out of compliance, light won't help, and lighting a non-compliant element can draw attention to it. Fix the facility first.
